To join the Big Yellow Cup Club, customers will need to navigate to the company’s website and click on the large sign that asks them to join the club. There, they’ll be greeted with a simple sign-up form. Customers will need to enter their first name and last name, as well as their email address. They’ll also need to supply their favorite location (or the one where they most frequently enjoy the company’s menu) as well as their zip code. With all of that having been filled out, it’s as easy as clicking the “submit” button and receiving the company’s first offer.
The first offer a customer receives can vary depending on which promotions the company is currently running for its Big Yellow Cup Club membership, but typically will consist of a free entree from the menu, or a free second entree with the purchase of the first. That makes it great for dates and family meals, and it’s a significant savings for frequent diners at Dickey’s Barbecue Pit.
As an added bonus, subscribers to the company’s Big Yellow Cup Club will receive their very own Big Yellow Cup upon redeeming their introductory special offer at a Dickey’s location. And that means they can enjoy an official, Texas-sized soda or other beverage at home whenever they see fit.
The company will then send periodic special offers to its club members, and invite them to try new menu offerings by offering them for free. Club members can expect percentage discounts from these coupons — such as 25 percent off of a family’s meal — as well as “buy one get one” deals on entrees or other promotions. And they’ll be clued into the latest happenings at the company, as each special offer comes paired with news about what’s going on at the restaurant.
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